What We Are Building
A complete automated funnel: stranger → subscriber → paying customer — all powered by AI.
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────┐
│ Lead │ ─▶ │ Welcome │ ─▶ │ Nurture │ ─▶ │ Sale │
│ capture │ │ email │ │ drip 7 │ │ pitch │
└──────────┘ └──────────┘ └──────────┘ └──────────┘
│ │ │ │
│ │ AI personali- │ AI writes │ AI predicts
│ │ zes email │ each email │ best timing
│ │ for lead │ based on │
│ │ │ activity │
▼ ▼ ▼ ▼
Landing Send Grid Drip schedule Stripe / Whop
Step 1 · Landing Page with Lead-Capture Form
👤 Prompt (Claude Code)
Create a simple landing page for a lead magnet "Guide: 7 Steps to [your niche topic]".
Stack:
- HTML + Tailwind + alpine.js (minimal)
- Hosted on nginx
- Endpoint POST /api/lead — accepts email
- Email is written to Google Sheet (via Apps Script webhook)
- In parallel — send a welcome email via Resend.com (free 100/day)
Steps:
1. Create landing page at /var/www/leads/index.html.
2. Backend FastAPI:
- POST /api/lead {email}
- Validate email
- Write to Google Sheet
- Trigger welcome email
- Return success/error JSON
3. Welcome email — contains a link to the guide PDF + teaser for the drip series.
Help me set up the Resend account + Google Apps Script.
Step 2 · AI-Personalized Welcome Email
A standard welcome email is a generic "thanks for subscribing." Ours is personalized for the lead:
👤 Prompt
Extend the lead capture with a 1-step form:
"What is the hardest part for you in [your topic]?"
(multiple choice checkboxes + free text)
After submit:
1. Save pain_point in Google Sheet along with the email.
2. LLM writes the welcome email:
- Takes the selected pain_point into account
- Gives 1 specific actionable tip (NOT a PDF)
- Announces that upcoming emails will break down this exact problem
3. Send.
This yields an open rate 1.5-2x higher than a generic welcome.
Step 3 · 7-Day Nurture Drip Series
👤 Prompt
Create a drip series of 6 emails over 14 days:
Day 1: Welcome (already done in step 2)
Day 3: "Real Customer Experience" — a case study from your niche
Day 5: "Topical Content" — your valuable post on the topic (an extension of the PDF)
Day 7: "Quick Win" — what can be done in 15 minutes today
Day 10: "Trust Building" — your story, why you are in this niche
Day 12: "Soft Pitch" — announcement of your course/product (no hard selling)
Day 14: "Last Chance" — 24-hour limited offer
Each email is NOT generic. LLM writes based on:
- the lead's pain_point from the form
- It addresses this specific pain point
- At the end — CTA "Read it? Message me on Telegram"
Cron job every day at 9:00 AM — checks the subscribers table, sends an email if it's day N.
Step 4 · Soft Sale via AI
On day 12 (soft pitch) — NOT an impersonal sales letter. AI analyzes the lead's behavior and crafts a personalized pitch:
👤 Prompt
In drip day 12 — pitch email.
Logic:
1. LLM looks at:
- Pain point from the form
- Open rate (previous emails)
- Click rate (whether they clicked links)
2. If active (opened 80%+) → confident pitch with anchor pricing.
3. If average (40-80%) → soft pitch with a focus on transformation.
4. If cold (<40%) → re-engagement email, try different angles.
Pitch style — like your voice memo. Length 400-700 words. CTA to purchase via Whop link.
Step 5 · Tracking + Optimization
👤 Prompt
Create a dashboard for the funnel:
1. Total leads (all-time + last 30 days)
2. Conversion funnel:
- Visitors landing → submitted email (%)
- Submitted → opened welcome (%)
- Opened welcome → opened day 7 (%)
- Day 7 reach → soft pitch open (%)
- Soft pitch → click checkout (%)
- Checkout → purchase (%)
3. Average time for each step
4. Performance by each pain_point (which niche converts better)
Once a week — Telegram report "Top changes of the week + improvement recommendations."
Realistic Numbers
What you can expect with a properly configured funnel:
| Step | Average | Good |
|---|
| Visitor → email | 3-8% | 15-25% |
| Email opened | 30-40% | 50-60% |
| Click checkout | 2-5% | 8-15% |
| Final purchase | 1-3% | 5-10% |
At 1000 visitors → 80 email leads → 4 purchases with average efficiency. For a 49 course = 96 per month from 1000 visitors. Traffic source — content, ads, SEO.
💡 This is your capstone
After this lesson, you will have a working funnel. Not just theory. Connect it to existing traffic (even small) to test conversions. After 100 leads, you can fine-tune parameters based on real response.
🎯 Capstone 1 Ready
Lead capture + AI-personalized welcome + 7-day drip emails + soft sale + dashboard. A complete AI-driven funnel. In the final lesson — scaling LLM into a team + cost optimization.