📖 Glossary
Prompt — instructions for the AI. The most critical skill of this course.
Context — background information. Who I am, who the audience is, what the business is.
Format — how the response should look. List / paragraph / table / JSON.
Constraints — what to avoid. Length, tone, things not to mention.
System prompt — a persistent instruction like "you are <role>". In Claude / ChatGPT, this is a separate field.
The 4 Elements of a Business Prompt
A good prompt = a clear task assigned to an employee. It consists of 4 parts:
1. ROLE (who you are to me):
You are a copywriter for my children's goods brand.
2. CONTEXT (the background):
I am the owner of an educational toy store for kids aged 2-7.
The audience is moms aged 25-35, urban, looking for quality.
Brand style is warm, caring, without overly childish clichés.
3. TASK (what to do):
Write an Instagram post to launch a new collection of wooden shape sorters.
Length: 700-900 characters. Make it highly engaging and persuasive.
4. CONSTRAINTS (what to avoid):
- No words like "unique" or "exclusive"
- No emoji cascades
- Value first, sales pitch second
- Final CTA: "swipe to buy", not "buy now!"
Anti-pattern: "The Generic Prompt"
❌ Generic
Write a post for a toy store.
You'll get a generic response applicable to any store. Pure boilerplate.
✅ Business Prompt
[4 elements as shown above]
You'll get a tailored output. Ready to use without edits.
Practice — 5 Prompts for Typical Businesses
1. Customer Support Response to a Common Inquiry
👤 Prompt
You are a support agent at my online yoga school.
Context: school for women aged 30-50, gentle tone, morning and evening online Zoom classes.
Task: Reply to a customer who wrote: "when is the next morning practice?". Today is Tuesday.
Constraints:
- Friendly yet professional
- Provide specific times + a placeholder link
- End with an invitation to subscribe to reminders
2. Telegram Channel Post
👤 Prompt
You are an SMM manager for my Telegram channel "Finance for Women".
Context: 5,000 female subscribers, aged 28-45, housewives and working professionals. Tone: an older friend who knows her finance.
Task: Write a post on "how to save when your salary is low". Length: 500-700 characters.
Constraints:
- No "you just have to want it" clichés
- One specific, practical tip
- End with a question like "how do you handle this?" to drive engagement
3. Email Newsletter
👤 Prompt
You are an email marketer for my nutrition course.
Context: 800 subscribers, women aged 30-50, interested in healthy eating. I am a psychologist-nutritionist.
Task: A welcome email sent after registering for my free guide "Weekly Menu".
Constraints:
- Length: up to 250 words
- Thank them for subscribing
- Provide a PDF link (placeholder)
- Tease that the upcoming emails will feature a 6-step nutrition breakdown
- Do NOT sell anything in the first email
4. Product Description for an E-commerce Store
👤 Prompt
You are a copywriter for a handmade ceramics online store.
Context: artisan workshop, handmade clay cups, vases, and plates. Price range: 1,500–5,000 RUB. Buyers are handmade craft lovers aged 30-50.
Task: Write a description for the "Sunrise" mug (ceramic, beige glaze, hand-painted sunset tones, 350ml volume).
Constraints:
- 4 short paragraphs
- Do not use words like "unique" or "exclusive"
- Include a brief story about the inspiration behind it
- Clear call-to-action at the end
5. Analytical Report
👤 Prompt
You are a business analyst for my online course.
Context: I will provide you with monthly sales data (I will paste a CSV).
Task: A brief report structured as follows:
1. Top metrics (number of sales, total revenue, average order value)
2. Top 3 acquisition channels
3. Trends (what went up, what went down)
4. 2 specific recommendations for next month
Constraints:
- No fluff
- Always use specific numbers
- Length: 400 words max
The Template Framework
Set up a prompt template framework in